Privacy Policy

01Overview

This Privacy Policy describes how Elk Grove Smile Center (“we,” “us,” or “our”) collects, uses, and shares information when you visit our website, submit a form, or opt in to receive text messages from us (together, the “Services”).

By using the Services, you agree to the practices described in this policy. If you do not agree, please do not use the website or submit your information.

02Information We Collect

Information you provide

We collect the information you choose to give us, for example when you request an appointment, complete a form, or contact our office. This may include:

• Your name, phone number, mobile number, and email address
• Your preferred appointment times and the reason for your visit
• Insurance or financing questions and any other details you include in a message
• Your consent preferences, including whether you agreed to receive notification and appointment text messages and marketing text messages

Information collected automatically

When you visit the website, we and our service providers may automatically collect technical information such as your IP address, browser and device type, pages viewed, the website that referred you, and the date and time of your visit.

03How We Use Information

We use the information we collect to:

• Respond to your requests and schedule, confirm, or remind you of appointments
• Provide patient support and answer questions about our services, insurance, and financing
• Send appointment updates, notifications, and alerts by phone, email, or text message when you have consented
• Send occasional marketing messages, such as special offers and practice news, when you have consented
• Operate, maintain, secure, and improve our website
• Comply with legal obligations and protect the rights and safety of our patients, team, and practice

We do not sell your personal information.

04Text Messaging & Mobile Information

If you provide your mobile number and opt in, Elk Grove Smile Center may send you two types of text messages, each with its own consent:

• Notifications & appointments: SMS notifications, alerts, and appointment updates, such as appointment requests, confirmations and reminders, follow-up care, and replies to your inquiries.
• Marketing messages: occasional marketing messages, such as special offers, promotions, and practice news.

Consent to receive text messages is not a condition of any purchase or treatment.

Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out, or text HELP for assistance. You can also call us at (847) 472-0236. For full messaging terms, see our Terms & Conditions.

05How We Share Information

We share personal information only as described below:

• Service providers that help us operate the website, manage appointment requests, and send communications on our behalf. They may use your information only to provide services to us.
• Legal and safety reasons, when required by law, subpoena, or court order, or when needed to protect the rights, property, or safety of our patients, our team, our practice, or others.
• Business transfers, if our practice is involved in a merger, sale, or transfer of assets, subject to this policy.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

06Health Information & HIPAA

Information that becomes part of your dental record is protected health information and is handled under the Health Insurance Portability and Accountability Act (HIPAA) and our Notice of Privacy Practices. Our Notice of Privacy Practices is available at our office or on request.

Please do not include detailed medical history or other sensitive health information in website forms or text messages. Our team will collect what is needed securely during your visit.

07Cookies & Analytics

Our website uses cookies and similar technologies to keep the site working, remember your preferences, and understand how visitors use our pages so we can improve them. We may use analytics tools, and some pages include content from third parties such as embedded maps and videos, which may set their own cookies.

You can block or delete cookies in your browser settings. Some parts of the website may not work as intended if cookies are disabled.

08Data Security & Retention

We use reasonable administrative, technical, and physical safeguards to protect your information against loss, misuse, and unauthorized access. No method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

We keep personal information only for as long as needed for the purposes described in this policy, or as required by law and professional record-keeping obligations.

09Your Choices

• Text messages: reply STOP at any time to stop receiving texts.
• Emails: use the unsubscribe link in any email, or contact us.
• Access and updates: you may ask to review, correct, or update the personal information you have given us through the website by calling (847) 472-0236.

10Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children online. A parent or guardian should submit any requests on behalf of a minor. If you believe a child has provided us with personal information, please contact us and we will delete it.

11Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page. We encourage you to review this page periodically.

12Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us: